Expedite your launch in new markets with confidence in outcomes

Market Access Strategy and Recommendations

Align with market realities. Accelerate access. Maximize value.

Successful market entry starts with smart strategy. athagoras delivers the insights you need to navigate competitive landscapes, optimize launch sequencing, and address unmet needs with precision.

By analyzing key factors – like disease burden, payer expectations, and local regulations – we help you build tailored strategies that drive faster access and long-term commercial success. With our guidance, your approach stays grounded in real-world dynamics and focused on value at every stage.

• Evaluation of commercial potential in Europe
• Reimbursement / treatment pattern studies
• Price estimations and optimal launch sequencing
• Market research
• Advisory boards and expert panels

HTA and Value Dossier

Make the value of your product undeniable

Health Technology Assessment (HTA) and Health Economics and Outcomes Research (HEOR) are essential to proving your product’s worth to payers and healthcare systems.

athagoras helps you build a compelling, data-driven value story that supports pricing, reimbursement, and market access. As Joint Clinical Assessments (JCA) gain prominence, we ensure your evidence package aligns with both regulatory and reimbursement expectations – accelerating decisions and expanding access across markets.

• HTA pathway optimization
• Full-service HTA submissions
• Compilation of value dossiers

Health Economic Modelling

Quantify value. Strengthen your case. Win payer support.

Evidence-backed value is key to securing market access. athagoras develops robust health economic models that clearly demonstrate the clinical and economic impact of your product – supporting pricing, reimbursement, and strategic decision-making.

From early-stage planning to HTA submissions, our models are tailored to your indication, therapeutic area, and target markets. With deep expertise in cost-effectiveness, budget impact, and burden of disease analyses, we help you deliver a credible, compelling case to payers and decision-makers.

• Global and local cost effectiveness analysis
• Budget impact analysis
• Value tools

Pricing & Negotiations Support

Pricing with impact. Entry with intent.

Pricing is a critical lever in your market strategy – impacting access, profitability, and long-term growth. athagoras helps you develop smart, sustainable pricing strategies that align with payer expectations and your commercial objectives.

We analyze reference pricing, stakeholder dynamics, and market benchmarks to guide decisions from launch through post-launch. The result: optimized pricing that supports reimbursement, drives value, and unlocks the full potential of your product.

• Pricing strategy
• Negotiation training
• Negotiation support

Health Systems

Navigate Europe’s diverse healthcare landscapes with precision

Understanding the intricacies of European health systems is crucial for successful market access. athagoras provides in-depth analyses of national healthcare infrastructures, reimbursement mechanisms, and policy environments. By aligning your product’s value proposition with the specific needs and structures of each health system, we ensure optimized access strategies and sustainable market presence.

• Comprehensive analysis of national healthcare systems
• Assessment of reimbursement framework and funding pathways
• Strategic alignment with health policy and regulatory requirements
• Identification of key stakeholders and decision-making processes